Founded in 2008 during the global financial crisis, vaileysfrong was born from a simple observation: families needed better tools to navigate economic uncertainty. What started as a small consulting practice has grown into a trusted provider of financial optimization solutions for families worldwide.
Our founder, Emma Richardson, saw how even financially educated families struggled to make the right decisions during times of economic stress. She assembled a team of financial advisors, economists, and software developers to create practical, easy-to-use tools that help families make better financial decisions.
Today, vaileysfrong serves over 10,000 families across the globe. We've expanded our product line from basic budgeting tools to comprehensive financial solutions that address every aspect of family finance—from daily expense tracking to long-term financial planning.
Our mission remains the same as on day one: to empower families with the knowledge and tools they need to achieve financial security and prosperity, regardless of economic conditions.
We believe that understanding is the foundation of financial success. All our products include educational components that help families learn as they optimize.
We design all our products with the entire family in mind, recognizing that financial decisions affect every family member differently.
We focus on creating tools that deliver immediate, measurable improvements to your family's financial situation, not theoretical advice.
We believe in clear, honest communication about financial matters. Our products never hide fees or use confusing terminology.
Founder & CEO
Former financial advisor with 20+ years of experience helping families navigate economic challenges. Emma founded vaileysfrong after witnessing the struggles of families during the 2008 crisis.
Chief Product Officer
With a background in fintech and UX design, Sarah ensures our products are both powerful and user-friendly. She leads our product development team with a focus on creating intuitive financial tools.
Financial Research Director
PhD in Behavioral Economics with expertise in how families make financial decisions. Michael's research informs our product development and ensures our tools address real family needs.
Customer Success Manager
With a background in financial coaching, Jennifer ensures our customers get the maximum value from our products. She leads our customer support team and contributes to our educational content.
Technology Director
Former fintech executive with expertise in secure financial systems. Daniel ensures our products maintain the highest standards of security, performance, and data protection.
Families Served
Family Savings Generated
Years of Experience
Customer Satisfaction